Why AI Assistant is much better than traditional Chatbots
Major brands have already seen the positive impact of applying Assistant on UX. For instance, Amtrak’s AI Assistant chatbot, “Julie,” helped generate an 800% return on investment, a 25% increase in bookings, and over $1 million in savings on customer service expenses (source: Overthink Group). HelloFresh also improved their customer interactions with “Freddy,” a chatbot that increased engagement with a 47% uptick in customer messages and a 76% faster response time (source: Marketing Scoop).
These success stories show how chatbots lead to more efficient customer service, higher engagement, and increased sales, all while delivering a seamless user experience.
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